皇氏集團(002329.SZ)擬以皇氏御嘉影視100%股權作價5.94億元出資參設數智運營公司
格隆匯11月27日丨皇氏集團(002329.SZ)公佈,公司根據當前公司戰略發展的需要,為進一步有效整合資源,降低經營風險,擬以全資子公司皇氏御嘉影視集團有限公司(“皇氏御嘉影視”)100%股權作價人民幣5.94億元出資,泰安市東嶽數智股權投資基金合夥企業(有限合夥)(“東嶽數智股權基金”)以6.05億元人民幣現金出資,上海喜楠企業管理中心(“上海喜楠”)以100萬元人民幣現金出資,三方共同在山東省泰安市新設立合資公司泰安數智城市運營有限公司(以工商登記為準,“數智運營公司”),並於2019年11月26日簽訂了《泰安數智城市運營有限公司投資協議書》。
依託泰安地方文旅資源和相關產業優勢,結合人工智能、大數據等新技術,共同建設和運營智慧城市項目,同時將影視與文旅相結合,經過深度開發及產業融合形成系列旅遊體驗產品,樹立文旅品牌,打造雙贏的業務發展模式。
此次交易完成後,公司持有數智運營公司49.50%股權,數智運營公司成為公司的參股公司,公司不再直接持有皇氏御嘉影視股權。
此次投資是公司從IP內容的開發到衍生再到線下融合,加快“影視+文旅”的規劃佈局,從資源特色出發,擬對地域文旅資源進行有效開發與利用,謀求“文旅價值”綜合效益最大化,以進一步提高公司的盈利能力,符合公司的實際情況和戰略需求。
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