You are browsing the Hong Kong website, Regulated by Hong Kong SFC (CE number: BJA907). Investment is risky and you must be cautious when entering the market.
匯豐研究:下調莎莎(0178.HK)目標價至1.8港元 評級“持有”
格隆匯 11-27 11:09
匯豐研究報告指莎莎(0178.HK) 截至今年9月止的中期虧損達3,700萬港元,收入按年下跌16%,是公司自上市以來最艱難的時期。該行留意到香港最近的零售環境仍然疲弱,10月份通常都會受到“ 黃金週 ”帶動,但整體旅客人數卻按年下跌逾50%。莎莎已宣佈推出多項緩解措施,包括實行更規範的財務管理,網絡優化,增加促銷活動並善用科技。然而,該行認為這些措施的短期支持有限,不預期公司將會在下個財政年度扭虧。
展望未來,該行認為莎莎憑藉其紮實的品牌、強勁的資產負債表以及在應對瞬息萬變的香港零售環境方面的良好經驗,最終可以擺脱困境。但是,仍看到其業務前景存在長期威脅,包括來自香港地區以及跨境電商的激烈競爭。據市場數據顯示,公司的市場份額自2014年起持續下跌,並可能會在未來繼續受壓。匯豐將公司2020至2021財年的收入預測下調31%,目標價由原來的2.7港元下調至1.8港元,維持“ 持有 ”投資評級。

Follow us
Find us on Facebook, Twitter , Instagram, and YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
uSMART
Wealth Growth Made Easy
Open Account