復星旅文(1992.HK)1,100萬英鎊 收購Thomas Cook全球品牌及旗下酒店品牌
聚焦休閒度假旅遊的全球領先綜合性旅遊集團,復星旅遊文化集團欣然宣佈,與在清算中的Thomas Cook Group plc及其若干附屬公司訂立資產購買協議。集團斥資1,100萬英鎊,收購Thomas Cook品牌以及酒店品牌Casa Cook、Cooks Club。
根據協議,轉讓資產包括Thomas Cook、Casa Cook、Cooks Club品牌及其他相關品牌的商標、域名、軟件應用、社交媒體帳户及許可在全球市場範圍的權利、所有權及權益。Thomas Cook品牌擁有178年曆史,是現代旅遊業的先驅,也是全球最為人所知的旅遊品牌之一。Casa Cook是一個屢獲殊榮的精品酒店品牌,專注於設計美學、高質量餐飲,為客人打造舒適幸福的體驗。而Cooks Club是一個海灘酒店的設計理念,為新一代的旅行者帶來現代時尚設計以及休閒的一流餐飲。
復星旅文董事長錢建農表示:「集團一直看好Thomas Cook的公司品牌價值,是次收購Thomas Cook全球品牌,將有助於依託Thomas Cook廣泛的品牌認知度及中國強勁的出境遊勢頭,拓展旅行業務。同時,引入新的酒店品牌,將進一步豐富本集團在旅遊目的地的住宿供給,充實度假村及酒店業務,完善FOLIDAY生態系統,為消費者提供全球範圍的優質度假體驗。集團完成Thomas Cook等若干品牌收購後,與該項目相關的海外收購暫告一段落。接下來,集團將專注利用新收購的Thomas Cook品牌及酒店品牌擴展業務,冀能儘快與集團現有業務產生協同效應。」
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