Trustdata：母嬰市場下沉潛力大 寶寶樹月活用户量穩居行業第一
近日，國內數據分析機構Trustdata發佈《2019年1-9月中國移動互聯網分析報告》，以Q3為節點梳理互聯網各領域市場格局與發展趨勢。其中，報告對母嬰育兒市場這一垂直賽道的數據分析顯示：2019年以來母嬰互聯網整體用户規模平穩增長，9月平均DAU逾1300萬。主流母嬰孕育類應用當中，寶寶樹(01761.HK)旗下社區平台寶寶樹孕育2019年1月至9月活躍用户量及用户粘性均持續穩居行業首位，且為母嬰市場MAU唯一千萬量級App。
Trustdata報告同時顯示，較整體移動互聯網網民分佈水平，母嬰孕育應用一二線城市實現強滲透，母嬰孕育市場在三線及以下城市拓展潛力巨大。正如寶寶樹與益普索Ipsos聯合發佈的《2019年中國低線城市母嬰市場趨勢洞察報告》所指出的低線城市的年輕媽媽們也正在逐漸成為母嬰市場的消費主力軍。一方面，相比一二線城市的年輕媽媽，低線城市的媽媽們更多焦慮來自對科學育兒知識的缺乏，92%的低線城市媽媽更熱衷學習各類育兒知識，且越年輕學習積極性越強。另一方面，低線城市中86%的媽媽選擇自己帶孩子，比高線城市高出8%，且在日常花銷上，低線城市的媽媽會投入更多佔比在孩子的養育上。
隨着互聯網帶來的信息平權，越來越多的年輕媽媽們選擇像寶寶樹為代表的母嬰垂直平台來尋求幫助：通過即時獲得權威專家提供的海量專業知識，解決孕育、育兒甚至女性自我成長相關遇到的問題；通過與社區中各形各色的媽媽們在交流和交友中獲取與輸出經驗；以圖文視頻等方式記錄孩子成長點滴與家庭親子生活；在參考千萬媽媽們真實消費產品使用分享的同時獲得便捷的購物服務。在Trustdata早前發佈的2019年9月移動互聯網全行業排行榜中，寶寶樹當月MAU已經超過陌陌、餓了麼、去哪兒等全民級App。正是基於充分滿足這些年輕家庭人羣的普世核心需求，寶寶樹這個從備孕到學齡育兒階段的一站式綜合服務平台正在成為全國年輕媽媽們必備App產品，逐步滲透中國年輕家庭的日常生活。
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