新文化(300336.SZ)與京東拓宏簽署合作框架協議
格隆匯10月25日丨新文化(300336.SZ)公佈,公司(乙方)近日與宿遷京東拓宏信息技術有限公司(甲方)簽署了《框架協議》。為推進雙方良好的業務合作關係,實現資源共享和優勢互補,推動雙方業務共同發展,甲乙雙方一致同意結成合作夥伴關係。
合作期間,甲方可以接入乙方的户外LED大屏資源及數據技術賦能等資源優勢,擴大品牌自身的精準營銷業務的媒體源範圍;乙方通過與甲方戰略合作,增強其在傳統媒體渠道的推廣宣傳能力,形成“移動互聯網媒體+傳統媒體”全媒體整合營銷方案。
據悉,宿遷京東拓宏信息技術有限公司註冊資本5000萬元人民幣,主營業務為信息科技領域內的技術開發、技術諮詢、技術服務、技術推廣;數據處理(數據處理中的銀行卡中心、PUE值在1.5以上的雲計算數據中心除外);基礎軟件服務;應用軟件服務等。
公司稱,本協議的簽署有助於整合雙方資源以取得良好的經濟效益並形成長期合作關係,實現合作共贏,對公司未來目標的實現有積極的促進作用。京東拓宏可以接入新文化的户外LED大屏資源及數據技術賦能等資源優勢,擴大品牌自身的精準營銷業務的媒體源範圍;新文化通過與京東拓宏戰略合作,增強公司在傳統媒體渠道的推廣宣傳能力,形成“移動互聯網媒體+傳統媒體”全媒體整合營銷方案。雙方將利用各自的優勢資源,幫助對方拓展在各自領域中的影響力。
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