哈三聯(002900.SZ):募投項目“營銷與服務網絡中心項目”延期
格隆匯10月23日丨哈三聯(002900.SZ)公佈,公司於2019年10月22日召開第二屆董事會第二十五次會議、第二屆監事會第十八次會議,審議通過了《關於延長部分募投項目實施期限的議案》,同意公司將首次公開發行股票募集資金投資項目“營銷與服務網絡中心項目”實施期限延期至2021年6月30日。
“營銷與服務網絡中心項目”原計劃於2019年12月31日完成建設,項目投入未達到計劃進度的主要原因是,由於近年來國家醫藥行業政策劇烈變化,公司對產品營銷策略進行調整和進一步優化銷售服務體系,在全國重點佈局營銷辦事處,逐步打造覆蓋全國的銷售服務網絡,旨在培養職業化、專業化的營銷隊伍,逐步提高公司對市場的掌控能力,不斷增強營銷體系的終端管理能力、學術推廣能力、客户服務能力等;同時,公司信息化系統的升級改造正在進行當中,尚需進一步對數據進行採集分析。
公司為確保項目建設的穩健性和募集資金使用效果,基於謹慎性原則,公司根據當前市場的實際情況,對“營銷與服務網絡中心項目”投資進度再次延期,以提高募集資金使用效率。在不改變項目使用方向、用途和項目投資總額的前提下擬將實施期限延長至2021年6月30日。
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