东亚(00023.HK)夥蓝十字、八达通及经络按揭等推API连接合作
东亚银行(00023.HK)宣布与银联通宝(JETCO)、 Mastercard、蓝十字、八达通、经络按揭转介及Price.com.hk建立策略联盟,将透过应用程式界面(API)连结合作,进一步推动银行服务数码化,当中包括是可透过API转介申请八达通自动增值服务、透过API转介客户申请按揭以及容许客户以奖分购买蓝十字保险等,新功能或服务将陆续在今年第四季起推出。
东亚银行指出,除使用JETCO的APIX平台外亦将会以API连结多家合作夥伴,为客户带来全新数码体验及照顾客户对不同银行服务的需要。东亚联席行政总裁李民桥指出,数据上反映东亚的数码策略有成效,而近两年手机银行客户按年增长均超过四成,数码客户更占整体客户之一半,另外该行超过八成的财务交易均透过自动化服务渠道进行,故期望今次合作能为客户、参与商户及银行创造更大的价值。
东亚银行总经理兼个人银行处主管黄妮妞指,新增客户越趋年轻化,未来亦会继续增加合作、扩大策略联盟网络,并进一步加强手机功能。她透露现时中高端客户按年增长达双位数,相信是受惠用户年轻化及理财生活化需求增加等,而一般客户增速亦理想。至於近期申请开设离岸户口数目有否增加,她指出有客户谘询但未见明显上升。
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