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李宁(02331.HK)经销商明年次季订货会 「李宁」品牌订单增长逾10%
阿思达克 10-21 12:17

李宁(02331.HK)公布,以吊牌价计算,特许经销商於今年9月举办之2020年第二季订货会之李宁品牌产品订单(不包括中国李宁及李宁YOUNG),按年录得10%至20%低段增长。

以去年同季度伊始已投入运营的李宁销售点(不包括李宁YOUNG)计算,截至今年9月30日止第三季,整个平台之同店销售按年录得10%至20%高段增长。就渠道而言,零售(直接经营)渠道和批发(特许经销商)渠道均录得10%至20%低段增长,电子商务虚拟店铺业务按年增长为50%至60%中段。

另外,今年第三季,李宁销售点(不包括李宁YOUNG)於整个平台之零售流水按年录得30%至40%低段增长。就渠道而言,线下渠道(包括零售及批发)录得20%至30%高段增长,其中零售渠道录得10%至20%中段增长,及批发渠道录得30%至40%中段增长;电子商务虚拟店铺业务录得50%至60%低段增长。

截至今年9月30日,於中国,李宁销售点数量(不包括李宁YOUNG)共计6,564个,较上一季末净增加142个,本年迄今净增加220个。在净增加的220个销售点中,零售业务净减少163个,批发业务净增加383个。截至9月30日,於中国的李宁YOUNG销售点数量共计926个,较上一季末净增加54个,本年迄今净增加133个。

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