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百奧家庭互動(02100.HK)三季度活躍賬户同比增長25%至2000萬
格隆匯 10-18 18:44

格隆匯10月18日丨百奧家庭互動(02100.HK)發佈公告,2019年第三季度,季度活躍賬户與2018年同一季度相比同比增長25%至2000萬,而與前一季度相比環比增長100%。季度付費賬户與2018年同一季度相比同比增長125%至270萬,而與前一季度相比環比增長170%。季度活躍賬户及季度付費賬户的同比增長主要是由於公司推出了“食物語與“奧拉星手遊”兩款新手遊。該兩款手遊於2019年9月推出,受到市場廣泛好評,並在該月高居多個知名遊戲平台排行榜前列。在公司持續更新升級受歡迎的遊戲及創作新的遊戲內容的同時,公司核心用户仍熱衷於網絡虛擬世界“奧拉星”及“奧奇傳説”等主要遊戲。

季度付費賬户平均收入自2018年同一季度同比增長76.9%及自前一季度環比增長41.4%至人民幣102.1元。該強勢表現乃主要由於公司手遊產品轉移至較高年齡段人羣,較網絡遊戲玩家更具強勁支付能力,而公司推出的兩款新手遊,其玩家均具有強勁支付意願。此外,集團於剛過去的暑假期間推出各種促銷活動以吸引新玩家、刺激應用內的消費。

今年第三季度,公司推出了兩款主要手遊,分別為“食物語”與“奧拉星手遊”。以中國傳統美食為特色的女性向遊戲“食物語”與騰訊聯合發行,獲得很好的市場反響,在今年9月高居多個知名遊戲平台排行榜前列。“奧拉星手遊”是廣受玩家喜愛的同名網頁遊戲的官方手遊版。原網頁版“奧拉星”自2010年推出以來已積累超過2億註冊用户。目前“奧拉星手遊”已成功吸引大量原網頁版的忠實玩家進入手遊平台,且公司預計該增長勢頭將繼續保持。

公司將於2019年第四季度推出另一款主要手遊,暫名為“造物法則二”(現在名為“先鋒英雄”)。該遊戲為公司最成功的原創漫畫知識產權改編手遊“造物法則二”的續作,目前只在海外市場推出。“造物法則二”(現在名為“先鋒英雄”)是熱門漫畫“造物法則二”原班創作團隊製作的幻想題材JRPG遊戲(日式角色扮演遊戲),該團隊助力這受歡迎的“二次元”遊戲的創意營銷推廣。

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