“十一”假期白酒線上銷售火熱
據中證報,“十一”黃金週期間,白酒銷售冰火兩重天。10月7日,走訪北京、汕尾兩地的白酒市場瞭解到,一邊是電商平台逾330萬人參與貴州茅台的搶購,一邊是酒行、商超買酒熱情消退。相對來看,線下門店的白酒價格保持在節前水平,各層級的酒水均可買到。分析人士認為,白酒行業高景氣度持續,高端、低端酒企營收繼續加速增長,隨着雙節旺季備戰情況陸續反饋,高端白酒表現較樂觀。
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