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中大力德(002896.SZ)上半年淨利潤2113.26萬元 同比減少41.41%
格隆匯 08-25 21:45

格隆匯8月25日丨中大力德(002896.SZ)公佈2019年半年度報告摘要,本報告期實現營業收入3.21億元,同比增長15.64%;歸屬於上市公司股東的淨利潤2113.26萬元,同比減少41.41%;歸屬於上市公司股東的扣除非經常性損益的淨利潤2000.23萬元,同比減少22.71%;基本每股收益0.26元。

公告稱,報告期內技術研發部以產品的差異化作為公司的核心優勢,公司堅持對小批量、多品種的差異化研發,每年為客户量身定製近百項新產品,並針對公司在研新產品,做好內部和第三方檢測工作。同時對公司現有產品不斷進行升級改造和優化完善,提高公司產品的核心競爭優勢。

據悉,公司優化企業營銷模式,完善企業服務質量。公司在廣東、天津設立分公司,充分發揮地域優勢,提高為客户服務效率,保證服務的及時性。同時充分發揮線上銷售的模式優點,多渠道推廣公司產品,多維度拓寬市場空間,將上下游產業鏈結成利益共同體。在客户開發策略上,注重發揮公司的品牌和產品性能及價格優勢,抓住關鍵少數,帶動整個行業的上量。如智能物流、電動叉車、清潔設備、機器人等行業知名的廠家都是公司的戰略合作伙伴。通過與行業知名及標杆廠家的合作形成示範和帶動效應,提高了公司產品的競爭力和佔有率。

此外,2019年,公司在生產車間推行“經營體”管理模式的基礎上,針對產品設立事業部門,將生產、銷售、技術工程師組成專門的部門團隊,更好的針對產品進行內外部的銜接與交流,從產品的設計前端,到生產中端,銷售後端,服務尾端,一條龍跟蹤,保證更加準確及時的傳達客户反饋和信息,無縫銜接導入市場機制,調動全員積極性,全員銷售,全員服務。

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