青青稞酒(002646.SZ)半年度淨利潤下降74.51%至2244.94萬元
格隆匯8月25日丨青青稞酒(002646.SZ)發佈2019年半年度報告，報告期內，公司實現營業收入5.42億元，同比下降22.46%；歸屬於上市公司股東的淨利潤2244.94萬元，同比下降74.51%；歸屬於上市公司股東的扣除非經常性損益的淨利潤1260.45萬元，同比下降85.07%；基本每股收益0.0499元。
2019年，是推進公司“提升管理力、增強競爭力”三年計劃的“管理提升年”，公司緊扣“紮根青海、拓展西北、布點全國”的營銷戰略，以“持續深入建設企業文化，構建全面質量管理體系”為統領，全面落實“產品質量與生產工藝、人力資源、市場營銷、品牌建設、企業文化、標準流程”六大提升，一方面狠抓內部管理、規範企業生產運營，另一方面創新管理思路、提升企業核心競爭能力。
2019年，是公司“保存量、求增量，抗壓力，謀突破”的關鍵之年。公司進一步加強對省內、省外經銷商、終端店的支持力度，增強與經銷商、終端店的合作關係。聚焦省外核心市場，本着“做深做透”核心區域、核心市縣、核心城區、核心街道，穩紮穩打，步步為營的方針，開展省外市場的開發工作。進一步加強市場巡檢力度，規範終端品牌形象展示，強化終端布建及氛圍生動化，規範經銷商、終端市場經營行為。進一步貫徹“營先於銷，營重於銷”的思路轉變，通過“冬日美食節”、“最美老闆娘”、升學宴、端午節等主題活動，以及加大對餐飲渠道的開發力度，創新營銷方式方法，加強消費者培育工作。
聚焦核心產品，打造具備競爭力的“拳頭產品”，上半年，公司開發推出新版國之德產品，產品向上突破，佔據次高端產品賽道。開發推出“紅五星”產品，繼承“紅四星”產品勢能，打造新一代明星產品。開發推出文創旅遊版小黑產品，讓小黑青稞酒更具文化屬性、旅遊概念，精準投放青海旅遊渠道。除此之外，公司相繼開發14款迭代、升級、創新產品，滿足不同渠道及價位段消費者需求。
組織召開“全國經銷商大會”，“第三屆全國供應商大會”，加強與合作伙伴的合作關係。特別是召開“中國青稞酒研究院成立大會”，標誌着天佑德青稞酒在科研、創新領域，佔領了戰略高地，為推動企業及行業發展、建立科研平台夯實了科研基礎。
2019年上半年，公司銷售區域聚焦西北市場，重心持續保持在核心市場青海、甘肅，品類聚焦青稞白酒。受白酒行業一、二線品牌衝擊，且隨着終端獲取信息的渠道不斷增加，消費者動銷投入增加，營銷推廣費用有所增加。公司實現營業收入5.42億元，利潤總額2989.18萬元，歸屬上市公司股東的淨利潤2244.94萬元，實現税金1.54億元。
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