*ST海馬(000572.SZ)發佈半年報 淨虧損1.78億元
格隆匯8月23日丨ST海馬(000572.SZ)發佈2019年半年度報告，實現營業收入約23.23億元，同比下降14.67%；歸屬於上市公司股東的淨虧損約1.78億元，上年同期虧損2.75億元；歸屬於上市公司股東的扣除非經常性損益的淨虧損約3.46億元，上年同期虧損3.15億元；基本每股虧損0.1084元。
2019年1-6月，中國汽車行業呈持續下滑態勢，產銷分別完成1213.20萬輛和1232.30萬輛，同比分別下降13.7%和12.4%。其中：乘用車1-6月產銷分別完成997.8萬輛和1012.7萬輛，產銷量同比分別下降15.8%和14%。公司上半年累計銷量14,425輛，同比下降65.16%；實現銷售收入23.23億元，同比下降14.67%；歸屬於上市公司股東的淨利潤為-1.78億元，與上年同期相比減虧0.97億元。
6月，汽車行業整體下滑幅度減緩，其中SUV出現同比、環比上升。公司鄭州基地新產品8S已於7月8日正式上市，市場關注度逐步提升，伴隨着8S的上市以及其他各項重點工作推進，預計公司產品銷量將得到有效提升，整體運營將逐步走出低谷，為今年扭虧為盈打下良好基礎。下半年公司將重點做好以下工作：
一、研發方面：啟動品類規劃2.0版落地；嚴控VF00、7DCT、插電式混合動力（PHEV）、可變平台電動汽車以及自動駕駛、智能網聯等研發項目開發節點，確保質量、成本、進度三個目標均實現達標。
二、營銷方面：整合網絡資源，聚集核心區域；以8S上市為契機，建立以電商為魂的新營銷體系，打通線上線下；推進VF00產品上市營銷前期策劃工作。
三、運營方面：完善成本策劃，推進前置管控；統籌產供銷體系，有效降低各環節庫存；強力推進開源節流，減虧增效；實施精準投資，創新融資模式。
四、品質方面：推進衝壓、焊裝、塗裝、總裝四個工藝以及動力總成、裝配精度和NVH等四個方面品質提升工作；優化內部質量過程管理體系，着力提升產品品質；強化市場反饋，提升顧客體驗。
五、人力資源方面：按照“扁平體制、效率機制”原則，繼續完善和優化內部組織架構，建立適應新營銷、新產品的管理架構，提升組織效率；賦能加壓，抓好關鍵的少數，提高組織執行力；精兵簡政，行業用工落實為品類用工。
六、海外市場方面：推進第二戰略市場前期開發工作；推進向外向型、國際化經營轉變，提升海外市場體系競爭能力。
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