尚品宅配(300616.SZ)上半年營收增9.44%至31.37億元
格隆匯8月23日丨尚品宅配(300616.SZ)公佈2019上半年業績，公司實現營業收入31.37億元，較上年同期增長9.44%；歸屬於上市公司股東的淨利潤1.63億元，較上年同期增長32.38%，扣除非經常性損益後的淨利潤1.32億元，同比增長約96.49%。
報告期內，公司按照2019年度經營計劃有序推進各項工作，如公司持續投入軟件和產品研發、推出第二代全屋定製模式、快速擴張自營整裝及整裝雲業務、持續性輸出海外市場產業模式等。上述工作的推進帶來了公司經營業績的增長。
公司升級美家銷售賦能平台，用智能推薦算法幫助已有的遇見美家、美家微店、會員系統、接待系統、微商城等模塊實現千人千面的展示效果，精準傳遞品牌價值。上線一鍵美家功能，設計師通過簡單的操作就可以把設計方案變成營銷傳播內容，降低了分享成本。新開發美家時刻、哇曬、趣家、繪家等小程序，通過視頻、全景圖、互動遊戲方式實現設計師、方案、產品的無縫連接，讓消費者獲得更豐富的營銷場景體驗。
公司經營業績的增長，也得益於佛山維尚持續推進精益生產的深度和廣度、新居網持續創新O2O營銷模式、強有力的品牌推廣和創新性的市場營銷。佛山維尚繼續加力推進精益生產的深度和廣度，運用QC課題、工序質量分析、TPM、指標管控等手法，提高公司經營管理能力，促使單板生產成本同比下降，人均效率提升約15%，品質管理提升顯著。技改創新捷報頻傳，自動分揀線成功運行、核心產品實現單片流、機器手和自動輸送系統開始廣泛應用，整裝中心WMS系統升級、倉庫智能化擴容，助推效率提升約20%。整合全流程供應鏈，SKU擴容提質，保障供應無憂並使週轉率大幅提升。
新居網持續創新O2O營銷模式，打造億級短視頻矩陣，實現視頻粉絲突破1億，持續深化平台運營能力，打造互動生態圈，以此提升品牌曝光度和提升經營業績。2019年在天貓渠道，尚品宅配品牌上半年線上成交達成3.85億，維意定製品牌上半年線上成交1.25億。上半年尚品宅配品牌在天貓全屋定製類目流量4個月排名第二，兩個月排第三，618期間線上成交達成1.44億，全屋定製類目排名第三，榮獲新浪家居發佈天貓美家排行榜第三；維意定製品牌618期間在天貓全屋定製類目線上成交達成4000萬，流量排名第五。
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