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桂發祥(002820.SZ)上半年營收增2.46%至2.63億元
格隆匯 08-23 01:19

格隆匯8月23日丨桂發祥(002820.SZ)公佈2019上半年業績,公司實現營業收入2.63億元,較上年同期增長2.46%;實現歸屬於上市公司股東的淨利潤4580.14萬元,較上年同期增長0.45%。

報告期內,公司加快拓展線下直營門店規模,新開設5家直營店,門店總數量增至53家。新增門店緊跟零售市場潮流,從前端發力,突出傳統與時尚元素、科技元素的結合,增加“現制現售”功能區,着重提升消費者購物體驗,取得了良好的示範效果,對直營店業績增長貢獻了重要力量。

報告期內,公司收購了歷史悠久的傳統麻花企業王記麻花。王記麻花品牌創始人首創的“剪子股麻花”為天津特色麻花之一,曾於1958年獲得過天津第一屆食品博覽會最高質量獎,品牌知名度較高;主打清真系列,在麻花細分市場佔據一定份額,具有一定市場價值。通過本次收購,能夠彌補清真麻花業務的空白,擴充消費羣體,麻花品類覆蓋各類細分市場,進一步鞏固行業龍頭地位。

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