國芳集團(601086.SH)半年度淨利潤降12.41%至7277.18萬元擬10派1元
格隆匯8月22日丨國芳集團(601086.SH)發佈2019年半年度報告，實現營業收入14.45億元，同比下降2.43%；歸屬於上市公司股東的淨利潤7277.18萬元，同比下降12.41%；歸屬於上市公司股東的扣除非經常性損益的淨利潤7225.38萬元，同比下降3.53%；基本每股收益0.11元，擬每10股派發現金紅利1元(含税)。
根據公司下達年度經營計劃，各經營公司結合不同區域市場表現，切實認真分析公司優勢與劣勢、市場機會與威脅，全面展開各經營部門、品類、品牌經營目標計劃分解工作，將計劃目標滲透在日常管理中，不斷積極跟進計劃的實現與調整，積極通過豐滿各層員工動態激勵方式，激發員工積極性及主動性，不斷促進業績穩定與增長。上半年各經營公司不同程度完成品牌引進、裝修升級調改126家，改善顧客消費體驗。東方紅廣場店引入以西貝莜麪村、綠茶等國內一線餐飲品牌為代表的二十餘家餐飲品牌進駐，“在水一芳”西塘主題美食空間集聚網紅打卡熱點效應，極大豐富了顧客消費選擇與體驗；縮小家電專業賣場經營規模，整合升級家居電器生活品類定位；不斷增加西寧、白銀等各門店餐飲、休閒、娛樂等功能配套服務項目；通過物業改造、裝修升級等措施提升門店整體購物環境，對聚客引流起到積極的帶動作用。
公司加大多層營銷方式，充分利用線下渠道、新交通傳媒、線上社羣平台、企業公眾號及移動端小視頻等自媒體渠道，廣泛傳播，精準推送觸達消費者；通過會員專場日、品牌日、主題消費日及年節促銷等豐富多樣的營銷推廣活動，努力提升促銷成效；強化人、店、貨營運能力的提升，通過商品數據、會員數據的分析研究，優化商品結構，滿足顧客需求。
公司已完成部分產品及渠道選型及技術能力覆蓋確認，在微信公眾號、小程序等方面的商品營銷、會員渠道部署等方面取得一定效果；完成ERP軟件升級規劃方案，上線後將更好的為業務運營提供全面支持，增加公司信息化技術運用能力。持續加大自收銀系統全覆蓋、移動支付，極大增強顧客體驗；採用客流計數系統為運營團隊提供客流及客單等數據信息，為精準營銷奠定堅實基礎。
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