錦泓集團(603518.SH)上半年扣非歸母淨利降87.4%至1083萬元
格隆匯8月22日丨錦泓集團(603518.SH)公佈2019上半年業績，報告期內公司主營業務收入12.87億元，同比下滑6.53%，歸母淨利潤2510萬元，同比下滑78.6%。扣非後歸母淨利潤1083萬元，同比下滑87.4%。
元先品牌堅持以中國傳統吉祥文化為元素，不斷傳承創新，以傳統大花樓織機為設備，堅持手工織造，運用雲錦特有的粧花、織金等特色製造手法，創造出優雅而富有寓意的現代藝術和時尚新品，呈現出豐富、奢華的紋樣層次。滿足喜愛中國文化和雲錦文化的高端需求。
VGRASS品牌積極推進“定位款項目”，通過商品企劃滿足品牌調性；通過自主研發獨特花型，吸引千禧一代高端消費者。該品牌持續進行產品設計提檔，米蘭、首爾、上海、南京的國際設計團隊，將全球視野聚焦中國文化，傳承經典、古意融新，讓古老的中式典雅妙趣橫生。設計團隊不斷從雲錦博物館收藏作品中汲取靈感，將中國曆代皇室御用的雲錦圖案紋樣、融入現代生活趣味。通過對雲錦吉祥寓意圖案的研究，用頗具現代感的條紋圖案等形式進行表達，配合獨特的面料，展現雲錦文化的精美和情趣。
TEENIE WEENIE品牌在保持原有的品牌元素的基礎上，持續在面料、產品配色組合資料庫、版型、卡通形象四個領域持續進行產品升級與創新。在面料領域與知名的面料研發工作室合作，針對品牌定位的戰略方向研發圖案，開發舒適度與質量更加優秀的品牌專屬面料；對所有產品的配色組合資料庫進行升級，將其產品的顏色搭配更加豐富，並且保持緊跟國際流行元素的步伐；通過聘用國際知名品牌的版師，對產品線進行版型升級；通過推進“卡通形象差別化設計”項目，對於品牌卡通形象小熊家族，在保持核心元素的基礎上，通過強化花園風和經典卡通形象，強化品牌優勢DNA，傳遞了卡通形象的一慣性；通過運用奢侈品牌的工藝實現產品品質的高檔化；通過研發時尚流行圖案設計提升產品的時尚度；報告期內產品品質提升明顯，商品價值不斷提升。
報告期內，VGRASS品牌開始拓寬渠道結構，不僅開設了VGRASS STUDIO上海港匯等高端商場店鋪，店鋪形象全面升級。同時適當拓寬線下渠道範圍，並開設天貓旗艦店。報告期內淨增店鋪7家。
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