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省廣集團(002400.SZ)半年度扣非淨利潤降41.77%至6614.46萬元
格隆匯 08-21 19:42

格隆匯8月21日丨省廣集團(002400.SZ)發佈2019年半年度報告,實現營業收入52.65億元,同比下降2.13%;歸屬於上市公司股東的淨利潤1.04億元,同比下降15.20%;歸屬於上市公司股東的扣除非經常性損益的淨利潤6614.46萬元,同比下降41.77%;基本每股收益0.06元。

自公司全面實施大數據.全營銷戰略至今,公司大數據系統的硬件產品及設施均達國家信息安全等級保護三級水平,獲得30項以上相關知識產權。公司的大數據系統由營銷數據庫、消費者標籤庫、營銷雲平台三個部分組成。最為核心的DMP營銷數據庫,消費者數據總量超過7億,達到行業領先的水平。

報告期,公司在大數據營銷層面不斷創新,構建出更多滿足不同行業、不同營銷環節的消費者研究工具,以及推出更豐富的消費者洞察產品,幫助客户提升營銷的精準度。此外,公司加速構建全媒介供應鏈整合平台,實現對營銷內容、渠道資源的跨平台整合和數據化管理,開發出更多可以跨界創新、動態組合的營銷產品,強化大數據技術在不同營銷場景的應用及變現。

公司全營銷產業佈局不斷向新興產業滲透,高度重視並把握動漫、體育、電競等新興產業的業務增長點,快速與相關資源方達成合作,跨界整合更多新營銷資源,搶佔新興產業營銷份額,完善公司全營銷產業的新佈局。在此基礎上,整合更多行業的頭部資源,為不同行業的客户,提供更具ROI大數據.全營銷一站式服務,幫助公司在確保存量業務的基礎上,獲得更多能夠直接促進增長的新業務。

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