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亞振家居(603389.SH)半年度淨虧損擴大至3048.81萬元
格隆匯 08-19 16:12

格隆匯8月19日丨亞振家居(603389.SH)發佈2019年半年度報告,實現營業收入1.72億元,同比下降12.93%;歸屬於上市公司股東的淨虧損3048.81萬元,上年同期虧損1787.61萬元;基本每股虧損0.12元。

公司持續傳承匠心精神、打造百年品牌為企業發展靈魂;以設計引領、生活方式倡導作為核心,實現精緻尚雅美好生活為使命,努力建設亞振大家居生態。報告期內公司積極探索和引領家居消費前沿趨勢,持續完善品牌矩陣及供給輸出合併亞振利維亞品牌,整合新品牌,在經過長期木作定製配套的基礎上創立亞振定製高級定製品牌,為進一步滿足中青年人羣及時尚產品消費需求創建AZ1865海派現代風格品牌亞振定製AZ1865”,公司打造的海派經典海派現代兩大產品體系,從設計、生活、時尚三個維度深度解讀與傳播振新海派家居生活及文化2019年通過線上引流、線下體驗相結合的方式,塑造公司海派生活一體化服務品牌,拓展家居周邊產品及服務,為不同目標客户需求打造多樣化的生活空間解決方案。

在渠道整合與革新方面,狠抓精耕細作,穩推多品牌擴張計劃加速AZ1865振定製品牌終端網絡佈局,高效完成新品市場業績實現,新增AZ1865”店面5亞振定”店面1、“亞振”店面2家,在獨立大店新開闢4AZ1865”品牌專區公司大力鼓勵支持老店升級改造,讓新一代的終端門店給用户帶來全新的富有時代感的功能和體驗。全面加強店面的星級化管理,穩步提升客單值、店面坪效和人均銷售。2019年上半年,分別對上海、北京、大連、寧波等代表性城市大型獨立店進行升級改造,展示全新一代的終端店面和產品結構,呈現出更現代更時尚更國際化的品牌形象。

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