上海家化(600315.SH)半年度淨利潤升40.12%至4.44億元
格隆匯8月15日丨上海家化(600315.SH)發佈2019年半年度報告,實現營業收入39.22億元,同比增長7.02%;歸屬於上市公司股東的淨利潤4.44億元,同比增長40.12%;歸屬於上市公司股東的扣除非經常性損益的淨利潤2.61億元,同比增長9.52%;基本每股收益0.66元。
毛利率為61.94%,同比略有下降,主要是由於新工廠運營、銷售結構變化所致。銷售費用同比增長6.16%,管理費用同比下降1.31%;營業利潤為5.32億元,同比增長45.37%。
上海家化的渠道戰略是全渠道、全覆蓋,線上與線下相融合,渠道與品牌相匹配共同發展。公司八大渠道包括:線下銷售為經銷商分銷、直營KA、母嬰、化粧品專營店、百貨、海外;線上銷售為電商、特殊渠道。
截至報告期末,公司有組織分銷的可控門店:商超門店20萬家、農村直銷車覆蓋的鄉村網點有近9萬家店、百貨約1500家、化粧品專營店約1.3萬家、母嬰店超5000家。
報告期內,電商渠道通過與優秀的第三方合作運營,同時提升自身團隊能力,實現了旗艦店的運營能力提升和單產提高,公司電商全網GMV銷售(零售)同比增長31%。在6月1日-20日618電商大節期間,旗艦店GMV同比增長24%,天貓旗艦店、京東、天貓超市、唯品會平台合計GMV同比增長超30%。特殊渠道在上半年保持良好增長態勢。
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