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安踏體育(02020.HK):Q3流水高增長,國際化進展順利,維持“買入”評級,目標價82港幣
格隆匯 10-17 09:16

機構:國盛證券

評級:買入

目標價:82港幣

安踏品牌Q3流水實現中雙位數增長,在在H1基礎上提速。根據公司公告2019Q3公司安踏主品牌終端流水實現中雙位數增長,在2019H1低雙位數的基礎上提速。我們判斷:1)安踏大貨Q1線下流水實現低雙位數增長,考慮門店數量基本維持穩定,流水增速主要由店效增長貢獻;2)安踏兒童線下流水維持25%的增速增長;3)安踏電商流水增速為30%-35%,相較上半年大幅度提升,且電商當前折扣水平有所改善,盈利水平提升。安踏品牌終端折扣水平保持在72折左右,庫銷比保持在4-5之間,整體終端表現比較健康。

FILA品牌持續超預期增長。FILA品牌延續高增長趨勢,Q3流水增速超過50%,主要來自新店擴張及原有店鋪店效提升,且庫銷比維持健康水平,同時終端折扣保持在8折左右。我們測算分渠道看:1)線下方面,FILAClassic線下流水同增40%+,平均店效超過80萬;子品牌FILAFusion線下流水是同期2倍,FILAKIDS線下流水同增70%+。子品牌增長勢頭良好,且公司前期佈局的FILA專業運動線也進入了測試狀態。2)線上方面,FILA品牌電商銷售勢頭良好,實現80%+增長。其他品牌我們估計迪桑特、KOLON等其他品牌終端仍然維持良好勢頭增長,實現30%-35%增長,其中迪桑特表現更佳,上半年已經進入盈利狀態,Q3維持了良好的增長勢頭。

購收購AmerSports事項穩步推進,國內業務整合加快。以安踏為首的財團收購AmerSports後成立新董事會將對Amer未來5年業務發展進行規劃,希望經整合後的Amer集團未來每年實現收入10%-15%的增長。當前公司加強始祖鳥、索羅門等品牌在中國市場的發展,已經逐步開展門店收歸直營,電商團隊組建等工作。AmerSports主要盈利季在秋冬,收購事項及虧損給安集團H1帶來4.9億虧損,我們預計全年對安踏集團報表帶來微增。

盈利預測與投資建議。作為本土體育服飾龍頭,品牌矩陣完善,主品牌穩健,FILA高速增長。同時公司戰略性收購Amer,打開國際化大門。我們預計公司2019/2020/2021年淨利潤為56.3/70.5/86.7億元,給予目標市值2200億港幣,目標價82港幣,對應2020年PE28倍,維持“買入”評級。

風險提示:多品牌及海外業務開展不順;人民幣匯率變動帶來業績波動。

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