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花旗:維持騰訊(0700.HK)“買入”評級 目標價429港元
格隆匯 10-09 15:54

近日中央廣播電視總枱央視體育頻道發聲明,決定立即暫停NBA賽事轉播安排,騰訊控股(0700.HK)旗下的騰訊體育亦公佈即日起暫停NBA季前賽(中國賽)的轉播安排,花旗發表研究報告指,騰訊暫停NBA網上轉播,目前涉及季前賽,但或會延至常規賽,這將損及騰訊今年第四季度的視頻廣告收入,惟相關影響目前難以量化,予目標價429港元,維持“買入”投資評級。

花旗續指,騰訊的媒體廣告業務今年增長幅度不大,料今年第四季度媒體廣告收入按年跌1.3%至51億元人民幣,騰訊今季的總廣告收入仍有望增長15%至196億元人民幣。

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