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時計寶(02033.HK):冀今年「雙十一」表現按年錄雙位數增長 將有年輕化新品牌推出
阿思達克 09-26 15:52

時計寶(02033.HK)2019財年的電商銷售額5.66億元,而旗下天王手錶已連續六年在「雙11」時於天貓平台位列國產手錶銷售首位。主席兼行政總裁董觀明在傳媒午宴上表示,希望今年在「雙十一」的表現能較去年有雙位數增長。

他指出,留意到網上消費群多為18至30歲,公司重視年輕消費群,有積極進行手錶款式年輕化的工作,並將一些門店沒有而且售價較低的款式放到網上平台銷售。門店的人均消費目前介乎1,500元至1,600元人民幣,網上平台的人均消費則較門店低300元至400元人民幣。他又透露,公司會在半年後推出一個新的年輕品牌,價位約介乎800元至1,000元人民幣。

他提到,內地目前所有行業都有放緩的勢頭,對於明年的表現抱審慎樂觀的態度。由於手錶不是必需品,而且市場競爭大,但公司有品牌優勢及良好的成本控制,因此表現會比同業好。公司毛利率每年都會有1至2個百分點的增長,會盡量維持在70%左右的水平。在市道不景氣時,公司會選擇減少出貨,待氣氛轉好時才增加生產,提到今年的出貨量約減少10%。

另外,由於配套較為完善,目前國內百貨公司人流正轉向購物中心,因此公司亦會逐步關閉一些表現欠佳的百貨公司銷售點,並會在今年於購物中心開200至300個網點,由於百貨公司關閉的銷售點數目相若,因此總銷售網點的數目仍會維持在相若水平。在國內的銷售點幾乎覆蓋全中國,只要認為該地有前景就會去。

執行董事董偉傑則指,中美貿易戰對天王手錶的影響不大,反而影響到其他品牌(全球)業務,因為當中的特許國際品牌手錶Kenneth Cole有一半是銷售到美國,但相關的佔比很小。

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