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國金證券:上調波司登(3998.HK)目標價至3.72港元 維持“買入”評級
格隆匯 09-23 15:06

國金證券發佈報告稱,波司登(3998.HK)亮相2019米蘭時裝週,並在意大利知名藝術地標三年展設計博物館發佈時裝週系列產品“星空”、“極寒”和“地袤”。該行指,入選頂級時裝週,彰顯波司登羽絨服品牌的專業精神、設計實力和國際認可度。

該行稱,目前時裝週系列限量款已在上海、北京等旗艦店首發,奏響該公司旺季銷售的前奏,2018年主銷價位段提升30%-40%,今年主銷價位段有望提升10%-20%。

該行表示考慮到該公司已經建立起非常強大的品牌勢能,今年起新品上市和渠道擴張迎來系統性發力,該行給予該公司上調目標價至3.72港元,維持“買入”評級。

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