3香港:新iPhone预订反应较往年好 3Supreme客户约六成用iPhone
和电香港(00215.HK)行政总裁古星辉出席iPhone开卖活动时指,旗下3香港自3G年代已开始售卖iPhone,现时3Supreme客户中每5个用户就有3个是使用iPhone,而3Supreme用户中有三分一人已使用公司服务十年或以上。他指出,3Supreme客户数据流量平均较其他客户多一倍,而3%最高消费用户的APRU亦是客户平均的13倍。
他指出今次安排客户优先预订新iPhone,新款式及新颜色有较多客户预订,虽然未能透露预订人次,但今年优先登记的回应比例较往年高,增长百分比达双位数。
在竞争方面,他表示会因应市场情况作出调整,但认为不同客群反应不同,以高端客户为例他们价格敏感度较低,对服务质素要求较高,而针对中低端、价格敏感度较高的客户公司亦有新渠道「Mo+」,这方面的优惠会较多。
他指出公司会积极争取5G频谱,期望成交价不会太高,同时亦期望政府可尽快推出更多频谱,此外亦会探讨频谱重耕等。根据现时政府时间表,相关5G频谱料最快明年次季可以使用,如获频谱会争取尽快推出服务,由於不同频谱设备配置会有所不同,故在采购上要视乎所投得的频段再作决定。
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