国金证券:上调美团(3690.HK)评级至“买入” 升目标价至85.49港元
国金证券发布报告称,美团点评-W(03690.HK)2Q19首次转亏为盈,整体经营效率提升的背后是总交易规模增速的进一步放缓。认为美团完成本地生活服务综合平台的基础搭建后,开始加速商业化变现,由规模增长转向利润考量。
交叉导流下业务不断延伸,变现能力加速。此外,结合平台优势,美团一方面加强营销内容的输出,另一方面本地业务延伸至健身、医美、生活服务等,变现能力加速。
减亏目标下多以轻模式探索。以出行为例,打车聚合模式目前已推广至42个城市,且从国金跟踪的MAU数据来看,已快速上升至滴滴打车的1/3。而重投入的共享单车则降低投放量,提高单次收费积极减亏。
该行表示,目标价升至85.49港元,投资评级由“中性”上调至“买入”。
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