美股异动丨微博(WB)涨超5% 推出社交新产品“绿洲”
格隆汇9月3日丨微博(WB)今日股价逆势走强,现涨5.22%,报43.53美元,暂成交5270万美元,最新总市值为97.958亿美元。消息上,微博近日上线了一款定位于年轻人生活时尚社交平台的新产品“绿洲”,完全以图片作为主信息流推送,应用界面与Instagram、小红书等应用相似。目前,该产品还处于内测阶段,新用户需要邀请码进入。据分析称,微博在此时推出绿洲主要有两方面的原因,首先,微博作为一款国民皆知的超级APP,其已接近增长的天花板,亟需寻找新的增长点;另一方面,抖音、小红书等竞争对手的快速发展也给微博带来很大的威胁,微博需要另一款产品来建立自己的护城河,对抗竞争。
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