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哈尔斯(002615.SZ)与瑞幸咖啡签订为期3年的合作框架协议
格隆汇 09-02 19:27

格隆汇9月2日丨哈尔斯(002615.SZ)公布,近日,公司与瑞幸咖啡(中国)有限公司(“瑞幸咖啡”)签订了为期3年的合作框架协议,公司将与瑞幸咖啡达成全渠道的全面合作关系。

公司将根据瑞幸咖啡的要求进行luckincoffee周边产品的相关开发、制作。瑞幸咖啡将在其所有渠道进行双方联名产品的推广和销售,包括但不限于luckin coffee APP/小程序(包括相关实体店铺)、luckin coffee瑞幸咖啡天猫旗舰店、luckin coffee瑞幸咖啡京东旗舰店。

公司是目前国内杯壶行业唯一的上市企业,是行业内规模、技术、品质、品牌领先的企业,拥有丰富的产品开发、设计、生产经验,而瑞幸咖啡是国内新兴咖啡品牌,在全国40个城市拥有近3000家门店,并在其所有的销售渠道(包括但不限于luckin coffee APP/小程序(包括相关实体店铺)、luckincoffee瑞幸咖啡天猫旗舰店、luckincoffee瑞幸咖啡京东旗舰店)销售和推广产品。此次双方签署合作框架协议,达成长期的、互利共赢的合作关系,共同开发杯壶类的luckin coffee周边产品,将进一步延伸公司的销售渠道、拓展国内市场业务,有助于提高国内市场的销售业绩。同时,它将进一步扩大公司品牌影响力。

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