中生联合(03332.HK)中期业绩由盈转亏至4230万元
格隆汇8月30日丨中生联合(03332.HK)发布中期业绩,截至2019年6月30日止6个月,公司实现收入1.522亿元人民币(下同),同比减少约31.2%;毛利7490元,同比减少约47.9%;期内亏损4230万元,上年同期净利润410万元;基本每股亏损4.47分;不派中期股息。
为进一步提升来自好健康品牌的收入,集团在好健康系列产品的销售渠道,如:电子商务平台和电视购物平台,投入了更多的资源。因此,中生品牌零售店、康培尔品牌零售店和线上接线中心销售收入较2018年同期有所下降。为减少中生系列产品和康培尔系列产品的库存,集团已就相应的产品进行促销活动。同时,过往毛利率较高的禾健系列产品销售收入下降,因此影响了集团整体的毛利率水平。管理费用当中的日常开支和折旧费用则较2018年同期有所提高。
报告期内,集团通过采取聚焦于好健康品牌、多渠道营销和多元化产品的战略组合,品牌在目标市场的知名度日益攀升。于中国市场,集团主要通过电视购物平台、经销商和线上接线中心模式相互结合;于海外市场,集团主要通过经销商、连锁药房和旅游渠道等模式相互渗透;同时,集团也通过在境内及境外大型电子商务平台开设旗舰店以进行持续的品牌建设及推广。
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