海尔智家(600690.SH)半年度净利润升7.58%至51.51亿元
格隆汇8月29日丨海尔智家(600690.SH)发布2019年半年度报告，实现营业收入989.80亿元，同比增长9.38%；归属于上市公司股东的净利润51.51亿元，同比增长7.58%；归属于上市公司股东的扣除非经常性损益的净利润47.03亿元，同比增长5.08%；基本每股收益0.809元。经营活动产生的现金流量净额36.34亿元，同比下降35.09%。
公司坚持智慧家庭引领的战略方向，在人单合一模式驱动下，推进建立链群自驱体系，通过产品方案引领、深化零售转型、全球化运营、多品牌运作，实现收入、利润持续逆势增长，市场占有率提升。面临新时代下用户行业的深刻变化，通过深度变革打造适应时代的竞争壁垒与面向未来的竞争能力：加速“5+7+N”智慧全场景定制化成套方案的全流程落地，实现从销售单品向成套智慧家电解决方案的转型、通过四网融合与统仓统配建立高效零售体系，推进从分销模式向零售模式的转型。
国内市场全线产品份额提升：根据中怡康数据显示，公司冰箱、洗衣机、家用空调、热水器、厨电的线下、线上市场份额均持续提升。其中冰箱、洗衣机持续扩大行业领导者优势，线下市场份额分别是第二名的3.1、2.0倍，线上市场份额分别是第二名的2.0、2.1倍。
海外市场实现收入高增长表现：公司始终坚持自主创牌战略与“研发、制造、营销”三位一体运营能力建设，为持续增长积累动能，海外市场对公司业绩的贡献逐步提升。2019年上半年海外实现收入467亿元，同比增长24%，海外收入占比47%，占公司全球收入比重提升5个百分点。
慧家庭战略全面推进，成套智慧家电落地初见成效。公司整合并联全产业与全流程优势，着力打造“成套”、“定制”、“迭代”的“5+7+N”智慧家庭解决方案，积极推进智慧家庭网络布局。上半年，公司智慧家庭渠道全网套餐零售均价10271元，增幅9%；公司智慧家庭成套销售占比28.29%，提升2.71个百分点，其中高端智慧成套产品销售量增幅明显，二季度环比增长24%；智能家电绑定量增长54%，智慧家庭用户量增长9.6%；家装家居渠道零售增长50%；在地产、酒店、公寓、教育等行业的战略合作客户超过80家，针对行业特点的全产业成套智慧产品方案获得市场认可，先后荣获“2019中国房地产开发企业500强优选智慧家庭服务商”、“2019年度中国房地产智慧精装首选品牌”等奖项。
公司持续推进全球研发与创新中心的协同，保持在模块技术、产品、研发资源的全球领先，保障在各区域的市场与品牌引领。聚焦爆款型号竞争力，通过模块化设计、精简SKU数量、打造爆款，提升研发平台效率、降低采购与生产成本。
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