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香港电视(01137.HK)中期亏损扩大11%至1.55亿港元 调低下半年业务增长率
格隆汇 08-29 12:30

格隆汇8月29日丨香港电视(01137.HK)公布,截至2019年6月30日止6个月,公司营业额6.255亿港元,同比增长61%;期间亏损1.55亿港元,亏损同比扩大11%;每股亏损0.19港元。

营业额包括:1.直接商品销售484,100,000港元(2018年上半年:297,200,000港元),毛利率2为24.9%(2018年上半年:23.5%);特许销售收入及其他服务收入137,800,000港元(2018年上半年:86,900,000港元),混合佣金率2为18.7%(2018年上半年:18.0%);2.及广告收入净额及节目版权收入3,700,000港元(2018年上半年:4,500,000港元)。

期间成功将扣除利息、税项、折旧及摊销前亏损率由2018年上半年的14.6%大幅收窄至2019年上半年的10.0%。2019年上半年扣除利息、税项、折旧及摊销前亏损为123,900,000港元,而2018年上半年则为亏损116,700,000港元.

公告显示,期间平均每日订单量维持增长并达到新里程碑,由2018年12月平均每日12,200张订单增加至2019年6月的平均每日15,000张订单。相对于2017年1月平均每日2,500张订单,平均每日15,000张订单基本上显示30个月内录得6倍增长;随着平均每日订单量的大幅增长以及于2019年上半年平均订单值为约530港元,订单总商品交易额1亦录得4.6倍增长,由2017年1月的49,000,000港元增加至2019年6月的225,000,000港元。

2019年上半年的订单总商品交易额为1,285,800,000港元,同比增幅达57.4%。由2018年上半年427,000名独立客户于HKTVmall及HoKoBuy购物上升至于2019年上半年的566,000名。

为应对目前市况,董事会审慎评估短期业务计划,并确认调低2019年下半年的增长率。因此,2019年全年对电子商贸业务的主要业务目标修订如下:(a)全年订单总商品交易额由3,200,000,000港元减少至2,750,000,000港元;(b)减慢O2O门市扩展计划,于2019年12月前,由增加至120间减少至65间。

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