拉夏贝尔(06116.HK)上半年营业收入39.51亿元 聚焦核心品牌
格隆汇8月29日丨拉夏贝尔(06116.HK)公布，截至2019年6月30日止6个月，公司实现营业收入人民币39.51亿元(单位下同)，同比减少23.2%；毛利24.05亿元，同比减少31.7%；归属于母公司股东的净亏损4.98亿元，同期录得盈利2.36亿元。每股基本及稀释亏损0.91元。
报告期收入同比下降的原因主要有：公司主动实施了战略性收缩策略，报告期持续优化线下直营渠道，关闭直营低效、亏损零售网点以减少资源的无效投入，截止2019年6月底，公司境内零售网点数量为6,799个，比2018年12月底9,269个净减少2,470个，门店网点数量下降比例为26.65%；受公司战略性收缩策略影响、消费增速放缓以及实体门店客流减少等多重因素影响，公司主要女装品牌La Chapelle、Puella、7 Modifier、La Babité营业收入同比下降均超过20%。分渠道来看，专柜、专卖和电商管道营业收入较去年同期，分别下降32.8%、12.9%、20.8%。
公司2019年上半年经营亏损7.18亿元，此次经营亏损的主要原因有：销售毛利额同比减少11.15亿元，其中由于营业收入同比显著下滑以及公司加速消化过季品，导致平均毛利率下降；虽然费用较同期有所下降，但由於固定成本较高，下降比例显着小於收入的下降幅度；执行新租赁准则导致当期减少净利润4,461万元；(4)尽管公司业务转型调整、降本增效等举措均在推进中，但实际效果尚需一定的时间才能逐步体现，期间费用的减少未能抵消毛利下降的影响。
同店销售方面，市场结构的调整使百货商场和购物中心的客流继续被在线平台所分流，使依赖百货商场为主要销售管道的传统服装企业的同店销售增长继续受该分部客流的影响。尽管集团早已战略性地降低来自百货商场收入的比重，但在目前阶段来自专柜的收入占比仍达到42.6%。另一方面，由於消费市场复苏力度相当微少，2019年上半年，线下店舖同店销售相比2018年上半年下降23.3%。
此外，于报告期间，公司确立了以主要女装品牌为核心的品牌差异化发展方向，主动收缩男装品牌Pote、JACK WALK及MARC ECKō业务发展规模，以提高资源的投资回报。对公司其他品牌以利润改善为核心，主动收缩业务发展规模，减少资源的低效投入。
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