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美聯黃靜怡:二手減價盤日增 代理業「淘汰戰」料一觸即發
阿思達克 08-28 17:44

美聯集團(01200.HK)今日(28日)公布中期業績,集團副主席黃靜怡表示,貿易戰及政治事件夾擊,失業率已見回升,減價成為未來樓市主旋律,部分業主看淡後市,主動降低叫價,市場上減價盤的數目日增。

據美聯物業網站的放盤統計,6月1日共錄得2,586宗網盤調低買賣叫價,該數字於7月1日錄得2,878宗,較6月1日的紀錄升約11%,最新8月26日更錄得4,072宗,較7月1日的紀錄再高出逾四成。

該行料下半年在一手以進取價搶客,二手成交持續萎縮之下,本地樓市將重返「買家主導」,若業主心急放貨,必須有提高議價幅度的心理準備。

黃靜怡表示,經濟前景未明,下半年物業成交料進一步萎縮,但是以租金為首的經營成本卻一再上調,各行各業皆面對挑戰,代理行業競爭加劇,新一輪地產代理業「淘汰戰」一觸即發。

根據下半年交投量預測一手7,000宗及2019上半年的平均持牌代理人數所計算,一手約每34名代理爭一單,競爭明顯較今年上半年的約每19名代理爭一單激烈得多;如根據下半年交投量預測二手1.64萬宗,二手約15名代理爭一單,競爭亦遠高於上半年約10名代理爭一單。

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