杉杉品牌(01749.HK)上半年净利润减少5.2%至864.3万元
格隆汇8月22日丨杉杉品牌(01749.HK)发布中期业绩,截至2019年6月30日止6个月,公司实现收入5.34亿元人民币(下同),同比增长6.8%;毛利约3亿元,同比增长2%;公司拥有人应占盈利864.3万元,同比减少5.2%;基本每股收益0.06元;不派中期股息。
集团收入主要产生自对分销商的销售,直接销售,及加盟商销售。期内集团总收入增长约6.8%,主要来自SHANSHAN的品牌收入的增加。
2019年上半年,外部环境依旧复杂严峻,国内经济下行压力增大;服装服饰行业面临着更深层次的转型及调整。为顺应市场环境的变化及终端客户的消费逻辑,集团继续聚焦两大核心自有品牌(即FIRS及SHANSHAN),通过打造自己的核心优势,以差异化的竞争,赢得市场和消费者,以推动业绩稳步增长。在该期间,集团按照既定策略,继续优化销售渠道并进行多元化布局,通过品牌推广、传播及市场营销进一步提升了品牌影响力,同时,随着江苏省宿迁仓储及物流中心的建立,使公司的物流效率及对市场的应变能力均得到了持续提升。
为应对市场低迷、FIRS分销商订货量下降及终端销售疲软,集团根据店铺的经营表现情况,对终端渠道进行了相应调整,放缓了开店节奏,同时,关闭亏损、低效的门店。在该期间,集团零售网络由截至2018年12月31日的1226间增长至该期间的 1241间,其中,FIRS 699间,SHANSHAN 527间,LUBIAM 15间,三个品牌零售店铺总数增长约为1.2%。
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