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2019医美电商行业报告马太效应凸显未来消费医疗为主流
格隆汇 08-21 19:22

作者:MobTech 

来源:MobTech官微

分析师观点

1.行业现状:医美电商已进入高速发展后的休整期,未来马太效应凸显。其广阔的市场潜力和快速的发展获得资本青睐,新氧已实现盈利。

2.市场规模:百亿级增量市场,预估2020年市场规模达248亿元,行业还在快速发展与整合中。

3.业内玩家:垂直电商大局暂定,新氧为龙头,更美紧随其后,其他几家增长乏力;综合电商处于发力期,美团借助流量和社区运营优势,表现优异。

4.用户画像:新一线城市25-34岁女白领,热衷社交和美拍,取悦自己是内在动力。

5.未来趋势:消费医疗为主流,产业整合为保障,技术结合为动力。

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