特步(01368.HK)篮球业务会以自家研发方式发展料需时3年带来明显贡献
特步(01368.HK)月初与知名篮球运动员林书豪签约,并宣布进军篮球领域。主席兼行政总裁丁水波在业绩发布会上表示,目前中国的篮球产品市场空间仍很大,而且市场是公开的,没有说谁先进入市场就有绝对的龙头地位。篮球领域会以自家研发的方式发展,预料需时3年才会看到明显的贡献。至於公司的收购品牌计划暂时会告一段落。
首席财务官杨鹭彬补充,事实上公司一直有篮球产品,但现时会透过差异化方式大力发展,除了专业外还会顾及时尚,并希望运用市场推广来引起市场注意。
他预期,特步品牌的全年销售增长有望超过20%,而新收购的K-Swiss则料需要1至2年时间整合,在4至5年後才会见明显贡献,Palladium则相对会较快带来贡献。
他指出,7至8月份的同店销售仍维持良好的增长势头,有信心全年维持在高单位数至低双位数增长。他亦对全年利润率保持在去年水平有信心。
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