特步(01368.HK)籃球業務會以自家研發方式發展料需時3年帶來明顯貢獻
特步(01368.HK)月初與知名籃球運動員林書豪簽約,並宣布進軍籃球領域。主席兼行政總裁丁水波在業績發布會上表示,目前中國的籃球產品市場空間仍很大,而且市場是公開的,沒有說誰先進入市場就有絕對的龍頭地位。籃球領域會以自家研發的方式發展,預料需時3年才會看到明顯的貢獻。至於公司的收購品牌計劃暫時會告一段落。
首席財務官楊鷺彬補充,事實上公司一直有籃球產品,但現時會透過差異化方式大力發展,除了專業外還會顧及時尚,並希望運用市場推廣來引起市場注意。
他預期,特步品牌的全年銷售增長有望超過20%,而新收購的K-Swiss則料需要1至2年時間整合,在4至5年後才會見明顯貢獻,Palladium則相對會較快帶來貢獻。
他指出,7至8月份的同店銷售仍維持良好的增長勢頭,有信心全年維持在高單位數至低雙位數增長。他亦對全年利潤率保持在去年水平有信心。
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