颐海国际(01579.HK)中期纯利升46.5%至2.7亿元
格隆汇8月20日丨颐海国际(01579.HK)公告,截至2019年6月30日止6个月,收入为人民币16.558亿元,同比增加64.9%;毛利为人民币6.24亿元,同比增加72.0%;公司拥有人应占净利润为人民币2.7亿元,同比增加46.5%;每股基盈利为人民币27.88分。不派息。
据悉,2019年上半年,集团主要业务重点为持续深耕全国销售渠道及提升渠道销售能力,在多品牌架构下持续丰富产品及品牌组合,持续完善和改进内部激励机制,以及继续补充优化供应能力。
非关联方线下渠道方面,得益于持续的渠道下沉和开拓创新,对内部销售人员的有效激励,以及对外部经销商服务质量的提升,第三方经销商渠道销售业绩得到持续提振。截至2019年6月30日,集团的经销商共覆盖了中国31个省级地区与港澳台地区,以及49个海外国家和地区。
电商销售渠道方面,集团以自营旗舰店为主要品牌互动阵地,通过各个营销节点的特色推广活动,增强品牌形象。并持续通过提升配送效率和客户服务水平,提升消费者线上消费体验。截至2019年6月30日止6个月,集团的线上销售额同比增长46.9%至人民币1.178亿元。
在产品方面,在产品项目制激励下,集团与期持续提升新品发布数量,于上半年开发了29种新品。并在现有主打产品火锅调味料、中式复合调味料、方便速食三个大类的基础上,积极开发新的产品品类。在人员激励方面,集团持续积极创新符合自身特色的激励机制,于2019年上半年开始引入了销售合伙人裂变机制,旨在解决销售渠道深化发展中可能遇到的人才瓶颈和动力延续的问题。
毛利率有上升的原因主要是生产效率提升,高毛利产品销售占比提升及部分产品销售价格提升。
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