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禅游科技(02660.HK)中期经调整净利润增长63%至8797万元每股派0.05港元
格隆汇 08-13 16:57

格隆汇8月13日丨禅游科技(02660.HK)发布公告,截至2019年6月30日止6个月,公司收入3.08亿元人民币,同比增长15%;期间净利润7026.4万元,同比增长38.4%;非国际财务报告准则经调整净利润8797万元,同比增长63%;每股盈利0.078元,中期股息每股0.05港元。

毛利率由截至2018年6月30日止6个月的37.8%升至期间的50.1%,主要是由于利润率远高于销售虚拟物品所得收入的游戏内广告收入大幅增加。

公告显示,截至2019年6月30日止6个月,公司约有163.5百万名新注册玩家。累计注册玩家由2018年12月31日约442.3百万名增至2019年6月30日约605.8百万名。平均月活跃用户由截至2018年6月30日止6个月约27.9百万名增至截至2019年6月30日止6个月约54.0百万名。平均日活跃用户由上年同期约6.0百万名增至期间约8.1百万名。

2019年上半年,公司针对海外市场,在谷歌及Facebook平台推出七款全新休闲手机游戏。于2019年6月30日,公司有46款自主开发的游戏及15款第三方游戏,当中有19款牌类游戏、14款棋类游戏及28款其他休闲游戏。

此外,2019年上半年,该集团进一步加强游戏内广告变现策略,开始与五个新平台合作,鼓励玩家(尤其是非付费玩家)通过观看广告视频获得游戏内虚拟物品。因此,截至2019年6月30日止6个月,该集团游戏内广告业务所得收入约为人民币101.5百万元,较2018年同期的人民币2.1百万元增加约48倍。

公司称,承接截至2019年6月30日止6个月的发展态势,该集团于2019年下半年会继续奋进。2019年下半年重点实施以下策略:不断优化现有游戏组合,增加新功能及游戏规则,改善玩家体验;利用大数据分析并利用目前庞大的玩家基础,加强交叉销售及增加玩家人数;继续发展游戏内虚拟物品消费及游戏内广告双重变现模式,增加与发行渠道及广告平台的业务合作,从而增加该集团的收入;及加强研发及推广海外市场的休闲游戏,发掘海外休闲游戏市场机遇。

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