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股王再发力?腾讯7月份手游收入同比暴增39%
友信资讯 08-12 13:41

文章来源:GAME LOOK

8月10日消息,根据SensorTower最新发布的2019年7月全球APP发行商排行榜,目前腾讯公司、网易公司分列今年7月度全球收入冠亚军,而腾讯收购的Supercell则位列全球第5,整体排名并未出现大的变化。

不过令人意外的是,根据Sensor Tower的预测数据,腾讯公司2019年7月手游收入同比2018年7月增幅高达39%,不含中国地区Android收入、腾讯7月份在appstore和Google play创造的单月收入达6.79亿美元(合人民币48亿元)。

这样的高增长率显著快于国内游戏业同行,尤其是考虑到总量调控的环境下,行业内几乎呈现了腾讯单边高速增长的趋势。

根据今年Chinajoy期间游戏工委披露的国内游戏业最新半年报告,2019年上半年国内手游市场规模为为770.7亿元,同比增长21.5%。

从增幅比例来看,腾讯公司目前的收入同比增幅约为行业的2倍。

游戏工委半年产业报告

在GameLook看来,自版号审批恢复后,虽然行业处于总调调控的大环境中,获批新游戏总量受限,但从今年1-8月腾讯公司的发行产品数来看,已达到了22款,且单月发行新游戏总量维持在3-4款之间波动,5月份甚至发布了5款新游戏。

虽然腾讯今年已发布的这22款新游戏中不乏极光计划代理的细分、独立游戏产品,但其中涌现出了多款高收入产品,尤以《完美世界》《和平精英》《跑跑卡丁车》表现最为突出和稳定。

最为引人注意的当属PUBG Mobile、以及《和平精英》在中国市场的表现,根据Sensor Tower预测数据,《PUBG Mobile》在海外市场累计取得了6.19亿美元的收入,不含android、中国区《和平精英》iOS累计收入则达到了2.41亿美元,其已成为全球市场收入最高的手游产品之一。

根据Appstore预备发布新产品、及获版号的新产品信息来看,腾讯目前手头储备新游戏还有多款,比如《食物语》《我的起源》《王牌战士》《狐妖小红娘》尚未发布,以目前的版号审批结果来看,几乎每批次都有腾讯、网易的新游戏获批,目前腾讯的高速发行节奏有望继续保持一段时间。

同时在手游之外,腾讯今年与任天堂Switch的正式合作、以及与动视暴雪合作产品《使命召唤手游版》都获得了投资者的高度关注。

根据动视暴雪CEO Bobby Kotick在财报会议上的表态,“《使命召唤手游版》测试期数据表现令人鼓舞”,在今年10月25日全球发布后、这款COD正版手游有望在手游市场再创佳绩。

从以上信息来看,腾讯公司至少手游业务方面今年已迈过重要的一道坎,正进入新一轮的高速增长状态。

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