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冰雪集团(08429.HK)将在美国推出以数字内容为主导的电子商务平台
格隆汇 08-05 20:18

格隆汇8月5日丨冰雪集团(08429.HK)公布,于2019年8月5日,公司董事会通过了就计划向新媒体及电子商务进发的业务发展策略,乃符合该集团发展以内容为主导的营销及社交媒体分销能力的长期策略。该策略的一个关键部分为于本年度第四季度在美国透过一间合营公司推出以内容为主导的电子商务平台。

透过该平台,该集团旨在利用原创影像内容的带动力,以满足全球Z世代及千禧一代对创新及使命驱动型的直接面向消费者的产品不断增长的需求。与该新战略密切相关的是该集团预计会于未来18个月内与一流及著名导演、制片人、工作室及分销伙伴合作,大幅投资数字内容制作以及创新技术中,从而促进冰雪转向致一更大的品牌、娱乐及电子商务平台。

在该投资期间,该集团将会首先专注于在美国建立主要市场,以投资及制作高知名度项目并推动其电子商务业务的收益增长,而这些投资和支出很有可能对该集团的财务表现产生相应影响。

董事会认为该新战略能促进股东长远价值最大化。该集团将会持续密切关注市场及商业环境,并将及时知会股东及该公司潜在投资者有关任何重大发展。

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