EA发布FY2020Q1财报业绩低迷仍超预期下半年进入发力期
7月31日盘前,EA发布2020财年第一财季的业绩。财报显示,FY2020Q1实现营收12.09亿美元,同比增长6.3%,大超市场预期的7.19亿美元;Q1实现净利润为14.2亿美元,每股收益为4.75美元,与上年同期相比净利润大幅增长,去年同期为2.93亿美元,每股收益为95美分。
受财报利好刺激,当天EA股价逆市上涨4.44%。
EA FY2020Q1实现营收12.09亿美元,同比增长6.3%,增速虽不高,但该季度为EA淡季,并无新游推出,市场普遍预期较低。Q1营收保持增长,很大部分原因是因为上一季度的游戏收入递延。Q1 用户季度净订阅量增加为7.43亿美元,而有4.27亿美元为之前季度的递延收益。
财报中透露,过去12个月的数字网络预订为37.3亿美元,同比增长5%和占净预订总量的76%。Q1 FIFA终极团队在赛季比赛期间每天吸引300多万名玩家登录,模拟人生4扩展包和游戏包下载量同比增长55%,Star War:Galaxy of Heroe拥有近8000万玩家。可以看出EA存量游戏仍然保持了很强的生命力和热度。另外,Apex Legend的第2季于7月2日开始,7月24日,EA 的游戏订阅服务 EA Acce也在Playstation 4上发布。
图:FY2017Q1~FY2020Q1 EA营收与同比增速
下半年是EA游戏的集中发布时间。根据公司公布的2020财年的游戏发布计划,Q2、Q3分别有四款游戏上线,其中《FIFA》、《NBA》、《Need for Speed》、《Star War》等游戏属于EA的经典IP,预计将为公司带来一波增量。

来源:公司业绩报告
Q1 EA营收中,数字售卖的占比达到了94%,其中7500万美元来自游戏下载,5.04亿美元来自于游戏内购,1.22亿美元来自于移动端收入。

图:FY2017Q1~FY2020Q1 EA分项售卖收入
EA Q1毛利率为84.5%,同比增长3.4pct。净利率大幅增长主要是因为会计变更,EA预计产生17亿美元的所得税收益,其中10.8亿美元计入了Q1,剩下6.2亿美元预计将计入Q2利润。撇除该项影响,Q1净利润为3.4亿美元,同比增长了17.2%。

图:FY2017Q1~FY2020Q1 EA毛利率与净利率
Q1 EA研发费用率同比保持稳定,销售费用率同比下降3.2pct,主要是因为Q1无新游戏发行,在销售端没有太大支出。管理费用率保持稳定。

图:FY2017Q1~FY2020Q1 EA费用率
EA同时公布了FY2020Q2和FY2020的业绩指引,预计Q2实现营收13.15亿美元,净利润7.76亿美元(其中6.2亿美元为所得税收益)。

来源:公司财报
预期FY2020全年实现营收53.75亿元,同比增长8.6%,用户净预订金额为51亿美元,同比增长3.2%,其中电子预订39.5亿美元,传统方式购买11.5亿美元。

来源:公司财报
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