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安踏体育(02020.HK)高基数背景下Q2零售继续高增龙头成色越辩越明维持“买入”评级
格隆汇 07-12 16:54

机构:东吴证券

评级:买入

投资要点

事件:公司公布二季度运营情况,安踏品牌二季度零售额增长10%-20%中段,上半年增长10%-20%低段;其他品牌(主要为FILA)二季度零售额增长55%-60%,上半年增长60%-65%,表现仍然强劲。

安踏品牌Q2增长提速。安踏品牌Q2较Q1增速有所提升,主要来自于:1)Q2与唯品会恢复正常合作,加之618天猫平台活动力度较往年更大,线上整体增长25%以上;2)大货线下表现优秀,增速从Q1的单位数提升到Q2的低双位数增长,明星产品如KT4系列、可口可乐联名系列反响火爆,会员活动也促进了线下门店的引流;3)安踏儿童增长依然较为强劲,Q2增速仍保持30%。从零售折扣率来看,大货和儿童仍保持在7.3折左右,与Q1持平,从库销比来看,安踏大货库销比4,儿童库销比5,维持正常周转水准。

FILA品牌高基数下仍然实现高增。二季度FILA全品牌增长接近60%,其中大货/KIDS/潮牌/线上分别增长45%/70%/300%/80%,尤其大货在高基数情况下仍然实现高增,体现品牌势能及产品吸引力强,零售折扣方面,考虑奥莱店等折扣渠道达到7.5折,环比持平,库销比亦维持在5的水平,运营稳定。除FILA外,迪桑特,KOLON,Sprandi等零售增长也表现优秀,带动非安踏品牌上半年整体增长60%-65%。

AMEASQ2将开始并表,7月将召开董事会探讨发展战略发展方向。虽然本次二季度零售运营公告中未涉及AMEAS情况,但AMEASQ2完成收购,届时将带来一次性收购费用的确认,AMEASQ2季节性经营亏损(一般二季度会出现经营亏损)也会体现在安踏报表中。7月AMEAS新董事会将进行关于未来3-5年发展战略的讨论以及其组织架构的梳理,此后有望择机与市场分享发展规划。

盈利预测与投资评级:从12年领先全行业完成零售改革,到FILA的逆势高增成为集团新增长极,再到启动国际化收购,安踏作为体育行业龙头展现出的前瞻性及行动力有目共睹,继续看好公司在运动服饰赛道的领先地位,预计19/20/21年归母净利同增27%/21%/18%至52/63/74亿元,对应PE23/19/16X,维持“买入”评级。

风险提示:零售遇冷导致同店增长不及预期,展店不及预期,AMEAS发展不及预期。

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