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中国动向(03818.HK)二季度Kappa品牌店铺电商业务增长30%–35%
格隆汇 07-12 16:39

格隆汇7月12日丨中国动向(03818.HK)发布公告,2019年第二季度,集团Kappa品牌店铺(不含Kappa童装业务及日本业务)于整个平台的零售流水按年录得中单位数增长。其中,线下业务录得低单位数增长,电商业务录得30%–35%增长。

同店销售方面,以去年同季度伊始已投入运营的Kappa品牌店铺(不含Kappa童装业务及日本业务)计算,2019年第二季度,整个平台的同店销售按年录得低单位数下降。其中,线下业务录得高单位数下降,电商业务录得30%–35%增长。

截至2019年6月30日止第二季度,集团Kappa品牌店铺数量为1228间(不含Kappa童装业务及日本业务),对比去年年末净增加48间。

公告表示,集团Kappa品牌业务正处于转型期,集团延续既定的改革路线,采取了一系列针对客户、渠道、品牌和产品的有效举措,取得了预期内的阶段性成果。2019年第二季度,新增的两个全国性物流配送中心建设完成,正向和逆向的商品配送方案正式落地,为下一步全渠道产品的快速流动提供了充分的保障。同时,集团持续加强全渠道的商品管控能力,积极开发和部署云仓系统,提高全渠道商品的流转速度。

此外,透过结合有效的营销策略,集团线上业务录得持续增长。尽管本季度线下表现受短袖产品销量不佳所影响,Kappa品牌的硫化鞋于本季度的销售表现依然强劲,鞋类产品占比进一步提升,降低了服装产品季节性波动带来的负面影响。从区域来看,除华西区域以外,各大区域的累计零售表现还是取得了稳定向好的增长。此外,集团正积极引进设计人才和资源,加强和优化产品结构。集团将更专注于基于目标消费者的产品改革,为品牌的增长注入关键的动力。

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