莎莎(00178.HK)5、6月销售有改善今年冀中港开店逾10家
莎莎国际(00178.HK)主席及行政总裁郭少明出席业绩发布会时表示,集团在香港仍有开店计划,今年连同内地冀开逾10家分店,内地最少有7-8家店,香港则不少於3-4家店。他又透露近期续租的18家分店续租租金有下调,当中大部分属街铺。
郭氏指出由4月至6月中,公司香港同店销售下跌约15%,整体销售则下跌约12%,但5月及6月已有改善,跌幅收窄至单位数。他认为公司仍有很多改善空间,包括是很多可开店的地点仍未去,而产品上亦有空间去改进,例如是提升健康食品销售等,期望表现可逐步改善。在内地方面下半财年亏损已有收窄,未来会寻找好的地点开店,亦会改善采购团队,有信心在内地可有持续的发展,而电商方面亦会看看能否找到合作夥伴以提升竞争力及帮助扭亏。
他又认为今次本港零售放缓情况与过往有不同,除了经济、贸易及人民币贬值因素,亦要考虑整体竞争关系,他指出现时内地网站竞争增加,故经营环境与过往有所不同,而竞争大亦令毛利率受压,但现时目标是要保持集团的客量及品牌受欢迎程度,冀到环境改善时可更快迎合到客户需要。
郭少明指,现时旗下部分店铺试用了新的移动付款装置以缩短客户等候时间,系统亦支援自助付款等,料2020年将全面上线,他强调新系统虽可助节省人手,但不代表公司会减人,重点仍是要改善客户体验。
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