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騰訊(00700.HK)看好視頻業務前景將持續加大投入
阿思達克 06-12 10:31

據《騰訊科技》報道,騰訊(00700.HK)首席運營官任宇昕表示,網絡視頻為中國一半以上人口提供服務的同時,也面臨著多方面的壓力。他認為,當前整個行業增速放緩,虧損問題仍在持續,產業鏈上的各個環節都在或多或少地受到供需關系變化、成本上漲的影響。

任宇昕表示,雖然存在挑戰,但騰訊對視頻業務的前景依然保持樂觀,並且會持續加大投入。任宇昕認為,長短視頻聚合的潛能,用戶付費意願提升帶來的新機會,跨內容領域的生態聯動產生的新價值,以及空間廣闊的國際市場,都是視頻行業未來的機遇點。

他指,騰訊視頻已經在這方面進行了很多嘗試。例如騰訊視頻app內的短視頻內容的播放量一直在持續上升。還看到,基於長短視頻的有機結合,一些具備專業屬性同時帶有短視頻基因的互動劇、互動綜藝也開始嶄露頭角。其次,是用戶付費意願提升帶來的新機會。截止到今年3月底,騰訊視頻的付費用戶規模已經到了8,900萬,整個視頻行業的付費用戶規模在未排重的情況下,也已經超過2億。這個數據說明,用戶的付費意願和付費能力相對於過去有了大幅度提升。

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