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IDC首季中国可穿戴设备出货升34.7%小米(01810.HK)居首华为增两倍
阿思达克 06-11 15:29

IDC发表《中国可穿戴设备市场季度跟踪报告》显示,2019年首季度中国可穿戴设备市场出货量为1,949.7万台,按年增长34.7%。基础可穿戴设备(不支持第三方应用的可穿戴设备)按年增长25.5%,智能可穿戴设备同比增长达到84.6%。

若以品牌区分,小米(01810.HK)今年首季於可穿戴设备在内地出货量达427.9万台按年升34.3%,居於首位,首季在内地市占率达21.9%;华为居於第二位,今年首季在内地出货量达360.5万台按年大升2.14倍,在内地市占率达18.5%。

第三位是苹果公司,首季在内地出货量达199.3万台按年升16.8%,在内地市占率达10.2%。而第四位及第五位为步步高及五洲无线,在内地市占率各达7.4%及2.5%。

报告指,小米在今年第一季度推出一系列耳机新品,以超高的性价比大幅拉动了其在可穿戴设备市场的增长;而小米手环在中国市场的增长逐渐放缓,在海外市场迅速扩张。华为除了TalkBand B5,荣耀手环4以及Watch GT等明星腕式穿戴类设备外,华为FreeBuds和荣耀FlyPods也迎来快速发展。苹果则继续依靠旗下耳机产品赢得同比增长,包括新款AirPods以及Beats系列产品。

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