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《人民日報》評論:首季汽車業利潤率降至3.9% 「價格戰」興奮劑決不能打
官媒《人民日報》日前發表題為《新能源汽車,「價格戰」興奮劑決不能打》評論文章指,針對近日車企掀起新一輪「價格戰」,中國汽車工業協會明確表示反對,而工信部亦表態支持倡議,強調價格戰沒有贏家,更沒有未來,揚言明確的信號、堅決的態度,給無序「價格戰」踩下剎車,可謂及時。 文章提到,這兩年,一些車企口口聲聲反對「內捲式」競爭,卻又不斷扣動「價格戰」扳機,嚴重影響行業生態與市場秩序,衝擊產業鏈供應鏈安全,文章引述數據指,2024年汽車行業利潤率僅為4.3%,低於整個下游工業利潤率及2023年水平;今年一季度,利潤率進一步下降到3.9%。 文章指,目前新能源汽車產業發展一日千里,各國車企也在加大投入研發新技術新產品,中國車企儘管頗有優勢,但遠沒有到大幅領先、高枕無憂的境地。車企須堅守長期主義發展理念,通過技術創新、管理創新降低生產成本,給廣大消費者帶來更優質、更具性價比的產品。莫要在資本裹挾下扭曲商業邏輯,只會用價格戰來追求短期市值和股價。否則等資本套現離場後,產業就只剩「賠本賺吆喝」的空殼,出海進程也將被遲滯。
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