阿裏-SW(09988.HK)陳子堅:雙11香港區預售訂單價量均錄高雙位數增長
阿裏-SW(09988.HK)(BABA.US)今年「雙11」活動於10月24日晚上8時至今日(31日)晚上6時進行預售,淘寶天貓港澳事業部負責人陳子堅表透露,截至昨日(30日),預售階段香港地區訂單數量及金額均錄得高雙位數增幅,主要增長動力來自於內地直播主帶貨,認爲香港用戶對於新購物模式的接受度及需求有提升,而香港本地直播帶動的銷售亦持續增長。
雙11首階段及第二階段銷售將於今日(11日)及11月10日晚上8時展開,陳子堅指,今年雙11集團擬加大優惠力度,提供多年以來最大優惠,包括天貓平臺消費滿300元人民幣(下同)減50元,以及淘寶買滿200元減30元的滿減折扣,內地及香港用戶都可享用。
針對香港用戶需求,淘寶天貓中國香港站(淘寶香港站)則計劃繼續升級本地服務及提供支付方式優惠,除早前推出的大型傢俱運送、除蟲除甲醛服務外,也有與本地銀行推出分期付款計劃,以及滿額跨境段包郵和跨境退貨等。
他表示,近年香港用戶瀏覽量及客單價都持續提升,反映消費者對平臺及合作商戶愈來愈有信心均,未來將致力卡滿足細分市場更獨特需求,相信可提升用戶購買頻率,帶動全年消費次數及金額增長。他又強調,阿裏在滿足用戶需求方面將「不惜工本」,因爲每年活動都無考慮成本,以客戶爲先。
物流方面,陳子堅指出集團旗下菜鳥在貨倉調配及運力提升上早作準備,預期雙11及各地疫情對貨物運輸時效影響不大,又指活動期間香港客戶訂單更集中,每日內地到港車隊班次將因應大幅提升,今年在港亦已新增數十個菜鳥官方及合作加盟自提點,期望爲消費者提供更便捷服務。
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