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內地汽車經銷商業界促車企不要頻繁整調售價及轉嫁庫存
全國工商聯汽車經銷商商會表示,在新一輪價格戰等影響下,汽車經銷商面臨的形勢更加嚴峻,表示堅決抵制以價格戰為主要形式的內捲式競爭行為。 商會要求防止頻繁調整銷售政策和產品銷售價格,增加經銷商銷售難度,影響品牌在消費者中的形象,改善汽車經銷商的生存狀況,堅持「以銷定產」,合理制定企業年度生產目標和經銷商銷售目標,不得向經銷商轉嫁庫存、強迫經銷商進車,切實降低經銷商庫存水平,糾治進銷價格倒掛問題,及時向經銷商返利,縮短經銷商回款周期,合理確定試駕車數量,減輕經銷商流動性資金壓力。 商會要求合理制定經銷商考核指標,慎用罰款手段,不以考核為手段脅迫經銷商完成相應指標任務;完善退網機制,不得以優化網絡渠道名義脅迫經銷商退網閉店,對確需退網閉店的經銷商應給予相應補償。
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